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Integrated Marketing Communications : Third Asia Pacific Edition with On line Study Tools 12 months

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  • Author(s)William Chitty / Nigel Barker / Michael Valos / Terence Shimp
  • Edition3
  • Published14th November 2011
  • PublisherCengage Learning
  • ISBN
  • University course code
This 3rd edition of Integrated Marketing Communications continues to offer comprehensive and focussed coverage of the Asia Pacific marketing communications environment
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