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Intercultural Business Communication, Pearson New International Edition
Details
Description
Description| Publisher | Pearson Education Heg USA |
| Author(s) | Jeanette Lillian & Martin Chaney |
| Edition | 6 |
| Published | 29th August 2013 |
| Related course codes | MGMT6008 - Ethics And Intercultural Interaction In Global Business, MBA6150 - Working Accross Cultures |
For courses in Intercultural Business Communication.
With the globalisation of the world economy, it is imperative for current and future managers to be sensitive to the differences they will encounter in intercultural communication. To help make students aware of these differences, Intercultural Business Communication contains practical guidelines and information on how to conduct negotiations across countries, write business letters in different societies, and includes the general “dos” and “don’ts” in international business.
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