Intercultural Management | Zookal Textbooks | Zookal Textbooks
  • Author(s) Christoph Barmeyer; Peter Franklin
  • Edition1
  • Published09162017
  • PublisherMacmillan International Higher Education
  • ISBN9781137027375
This ground breaking textbook looks at the issue of managing across cultures: the difficulties and opportunities it brings and the competencies needed to handle situation and create solutions. Applying a constructive approach, Intercultural Management demonstrates how cultural diversity can be used as a resource to demonstrate synergy and complementarity. Taking a case-based approach, its innovative case studies examine a wide range of topics in international management, helping students to explore theory in the context of real-life situations.  Taking the form of an edited collection, it offers a fascinating range of perspectives from a global panel of experts in the discipline. This will be the ideal companion to students taking courses on intercultural, cross-cultural, and international management at undergraduate, postgraduate and MBA level. It will also be valuable reading for organisations seeking to improve their intercultural management strategies.

Intercultural Management

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  • Author(s) Christoph Barmeyer; Peter Franklin
  • Edition1
  • Published09162017
  • PublisherMacmillan International Higher Education
  • ISBN9781137027375
This ground breaking textbook looks at the issue of managing across cultures: the difficulties and opportunities it brings and the competencies needed to handle situation and create solutions. Applying a constructive approach, Intercultural Management demonstrates how cultural diversity can be used as a resource to demonstrate synergy and complementarity. Taking a case-based approach, its innovative case studies examine a wide range of topics in international management, helping students to explore theory in the context of real-life situations.  Taking the form of an edited collection, it offers a fascinating range of perspectives from a global panel of experts in the discipline. This will be the ideal companion to students taking courses on intercultural, cross-cultural, and international management at undergraduate, postgraduate and MBA level. It will also be valuable reading for organisations seeking to improve their intercultural management strategies.
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