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Internal Marketing: Directions for Management

Barbara Lewis, Richard Varey · ISBN 9780415213189
Internal Marketing: Directions for Management | Zookal Textbooks | Zookal Textbooks
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Publisher Taylor and Francis
Author(s) Barbara Lewis / Richard Varey
Published 24th August 2000
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Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:


* the social model of marketing
* the human resource management perspective
* marketing and service management
* quality management
* organizational development
* corporate identity, image and reputation
* corporate communication.


Comprising new theoretical and empirical work, this book also features in depth case studies covering a wide range of sector and industry applications.

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