International Business | Zookal Textbooks | Zookal Textbooks
  • Author(s) S. Tamer Cavusgil / Gary Knight / John R. Riesenberger / Hussain G. Rammal / Elizabeth L. Rose
  • Edition2
  • Published28th August 2014
  • PublisherPearson Education Australia
  • ISBN9781486011049
  • University course codes
    • Curtin University:MGMT6003 - Strategic Global Business
    • La Trobe University:BMGT1IIB - Introduction to International Business
    • La Trobe University:IBU5IBE - International Business
    • Southern Cross University:MNG00723 - Global Business
    • University of Melbourne:IBUS20002 - Business in the Global Economy
    • University of South Australia:BUSS2067 - International Business Environment
    • University of Sydney (USYD):IBUS1101 - Global Business
International Business 2nd Australasian edition: the New Realities is a rigorous resource which prepares future managers to operate successfully in multinational settings.

Case studies from a wide variety of markets relevant to Australasian business, including ASEAN countries as well as China, India, Japan, South Korea, Pakistan, Europe and the Middle East, provide a real-world perspective to theories and examine the latest trends in international business.


The second edition of International Business features 10 new in-depth case studies specially created for this edition.


For undergraduate students majoring in international business or post-graduate courses in international business.

International Business

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  • Author(s) S. Tamer Cavusgil / Gary Knight / John R. Riesenberger / Hussain G. Rammal / Elizabeth L. Rose
  • Edition2
  • Published28th August 2014
  • PublisherPearson Education Australia
  • ISBN9781486011049
  • University course codes
    • Curtin University:MGMT6003 - Strategic Global Business
    • La Trobe University:BMGT1IIB - Introduction to International Business
    • La Trobe University:IBU5IBE - International Business
    • Southern Cross University:MNG00723 - Global Business
    • University of Melbourne:IBUS20002 - Business in the Global Economy
    • University of South Australia:BUSS2067 - International Business Environment
    • University of Sydney (USYD):IBUS1101 - Global Business
International Business 2nd Australasian edition: the New Realities is a rigorous resource which prepares future managers to operate successfully in multinational settings.

Case studies from a wide variety of markets relevant to Australasian business, including ASEAN countries as well as China, India, Japan, South Korea, Pakistan, Europe and the Middle East, provide a real-world perspective to theories and examine the latest trends in international business.


The second edition of International Business features 10 new in-depth case studies specially created for this edition.


For undergraduate students majoring in international business or post-graduate courses in international business.

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