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International Business
Details
Description
Description| Publisher | Taylor and Francis |
| Author(s) | Radha Jethu-Ramsoedh / Maud Hendrickx |
| Published | 27th March 2012 |
| Related course codes |
The open character of the global economy combined with the internationalization of business means that business students are increasingly required to understand the complexities of international business. This introductory textbook provides students with a comprehensive overview of this vital topic.
Subjects discussed withing the text include: the political and economic environment; culture; management and organization; international marketing strategies; intercultural communication; international law; international finance; and logistics / international transport.
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