International Business: The New Realities, Global Edition | Zookal Textbooks | Zookal Textbooks
  • Author(s) S. Tamer Cavusgil / Gary Knight / John Riesenberger
  • Edition5
  • Published10th July 2019
  • PublisherPearson Education Heg USA
  • ISBN9781292303246
  • University course codes
    • Macquarie University:BUS202 - Economics
    • Southern Cross University:MNG92210 - Global Business
    • University of South Australia:BUSS3103 - International Business Environments
    • University of South Australia:BUSS3107 - Uo International Business Environments
    • University of Southern Queensland (USQ):ECO8060 - Business in the International Economy
    • University of Southern Queensland (USQ):MGT8032 - International Management
    • University of Sydney (USYD):IBUS1101 - Global Business
    • University of Technology Sydney (UTS):21506 - International Business Capstone
For courses in international business.



International Business: The New Realities caters to a post-millennial student audience, the most diverse and educated generation to date. The book connects to students of the technological age, facing a diverse and evolving economic environment fueled by the internet and multimedia sources. The authors understand and speak to what motivates this group, also known as Generation Z -- their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. By addressing their interests and issues such as the competitive job market and challenges faced by advanced economies, the text engages students in the material and preps them for successful careers in international business.

International Business: The New Realities, Global Edition

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  • Author(s) S. Tamer Cavusgil / Gary Knight / John Riesenberger
  • Edition5
  • Published10th July 2019
  • PublisherPearson Education Heg USA
  • ISBN9781292303246
  • University course codes
    • Macquarie University:BUS202 - Economics
    • Southern Cross University:MNG92210 - Global Business
    • University of South Australia:BUSS3103 - International Business Environments
    • University of South Australia:BUSS3107 - Uo International Business Environments
    • University of Southern Queensland (USQ):ECO8060 - Business in the International Economy
    • University of Southern Queensland (USQ):MGT8032 - International Management
    • University of Sydney (USYD):IBUS1101 - Global Business
    • University of Technology Sydney (UTS):21506 - International Business Capstone
For courses in international business.



International Business: The New Realities caters to a post-millennial student audience, the most diverse and educated generation to date. The book connects to students of the technological age, facing a diverse and evolving economic environment fueled by the internet and multimedia sources. The authors understand and speak to what motivates this group, also known as Generation Z -- their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. By addressing their interests and issues such as the competitive job market and challenges faced by advanced economies, the text engages students in the material and preps them for successful careers in international business.
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