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International Marketing

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  • Author(s)Michael Czinkota / Ilkka Ronkainen
  • Edition10
  • Published13th August 2012
  • PublisherCengage Learning
  • ISBN9781133627517
  • University course codes
INTERNATIONAL MARKETING is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. This in-depth text will prepare you to conquer the international business world!
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