International Marketing and Export Management | Zookal Textbooks | Zookal Textbooks

International Marketing and Export Management

Format
In stock at supplier

Leaves in 6-14 business days

$106.72 $116.95 Save $10.23
or 4 payments of $26.68 with Zookal accepts Afterpay
Add Homework Help FREE trial and save a further 10% 

NEW PRICE

$96.05 + free shipping

(10% off - save $10.67)

Homework Help Free trial

14-day FREE trial. $19.95/mo after. Cancel anytime.

*Discount will apply at checkout.

 See terms and conditions

You will get a further 10% off for this item ($96.05 after discount) because you have added Homework Help Premium Free Trial to your bag.

For this discount to apply, you will need to complete checkout with the Homework Help Premium Free Trial in your bag.

-
+
  • Author(s)Gerald Albaum / Edwin Duerr / Alexander Josiassen
  • Edition8
  • Published8th June 2016
  • PublisherPearson Education UK
  • ISBN9781292016924
  • University course codes

International Marketing and Export Management offers an accessible text in international marketing. The book covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today. Consumers because they often make consumption choices where there are international options, and firms because they either compete internationally or have international competitors in their domestic market.


 


The edition retains its clear and comprehensive coverage of the opportunities for companies of all sizes and in all industries in the export of goods, services, intellectual property and business models.

translation missing: en.general.search.loading