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Publisher | John Wiley & Sons Inc (US) |
Author(s) | Don A. Dillman / Jolene D. Smyth / Leah Melani Christian |
Subtitle | The Tailored Design Method |
Edition | 4 |
Published | 8th August 2014 |
Related course codes |
The Tailored Design Method
The classic survey design reference, updated for the digitalFor over two decades, Dillman's classic text on survey design
has aided both students and professionals in effectively planning
and conducting mail, telephone, and, more recently, Internet
surveys. The new edition is thoroughly updated and revised, and
covers all aspects of survey research. It features expanded
coverage of mobile phones, tablets, and the use of do-it-yourself
surveys, and Dillman's unique Tailored Design Method is also
thoroughly explained. This invaluable resource is crucial for any
researcher seeking to increase response rates and obtain
high-quality feedback from survey questions. Consistent with
current emphasis on the visual and aural, the new edition is
complemented by copious examples within the text and accompanying
website.
This heavily revised Fourth Edition includes:
Grounded in the best research, the book offers practical how-to
guidelines and detailed examples for practitioners and students
alike.