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Investing Psychology

Tim Richards · ISBN 9781118722190
Investing Psychology | Zookal Textbooks | Zookal Textbooks
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Publisher John Wiley & Sons Inc (US)
Author(s) Tim Richards
Subtitle The Effects of Behavioral Finance on Investment Choice and Bias
Edition 1
Published 11th April 2014
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The Effects of Behavioral Finance on Investment Choice and Bias

Discover how to remove behavioral bias from your investment decisions

For many financial professionals and individual investors, behavioral bias is the largest single factor behind poor investment decisions. The same instincts that our brains employ to keep us alive all too often work against us in the world of finance and investments.


Investing Psychology + Website explores several different types of behavioral bias, which pulls back the curtain on any illusions you have about yourself and your investing abilities. This practical investment guide explains that conventional financial wisdom is often nothing more than myth, and provides a detailed roadmap for overcoming behavioral bias.



  • Offers an overview of how our brain perceives realities of the financial world at large and how human nature impacts even our most basic financial decisions

  • Explores several different types of behavioral bias, which pulls back the curtain on any illusions you have about yourself and your investing abilities

  • Provides real-world advice, including: Don't compete with institutions, always track your results, and don't trade when you're emotional, tired, or hungry


Investing Psychology is a unique book that shows readers how to dig deeper and persistently question everything in the financial world around them, including the incorrect investment decisions that human nature all too often compels us to make.

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