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ISE Introducing Communication Theory: Analysis and Application

Richard L. West, Lynn H. Turner · ISBN 9781260575538
ISE Introducing Communication Theory: Analysis and Application | Zookal Textbooks | Zookal Textbooks
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Publisher McGraw-Hill Education
Author(s) Richard L. West / Lynn H. Turner
Edition 7
Published 8th July 2020
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Introducing Communication Theory: Analysis and Application focuses on the links between theory and everyday experiences. This text uses an engaging writing style and a consistent, organized template to present the concept of theory and help students become insightful, critical thinkers. The Connect course for this offering includes SmartBook, an adaptive reading and study experience that guides students to master, recall, and apply key concepts while providing automatically graded assessments.

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