Stacey M. Whitecotton, Robert Libby, Fred Phillips· ISBN 9781260565447
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Builds Student Interestand engages and motivates readers by presenting accounting in the context of recognisable companies - including Apple, Starbucks and Toyota – integrating these well-known firms throughout chapter discussions.
Fosters Decision Making and Analytical Skills by showing students how managers use accounting information to make business decisions. This approach helps students develop the analytical and critical thinking skills they will need to succeed in their future careers.
Helps Students Become Better Problem Solvers by putting their skills to the test through robust end of chapter content, as well as Demonstration Cases and Skills Development Cases to show their comprehension and understanding of the material.
Uses Technology to Enhance Student Learning through the McGraw-Hill Connect platform, with adaptive and interactive study features including SmartBook, Interactive Presentations, Auto-Graded Excel Simulations, and Guided Examples.