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ISE Managerial Economics: Foundations of Business Analysis and Strategy

Christopher Thomas, S. Charles Maurice · ISBN 9781260565546
ISE Managerial Economics: Foundations of Business Analysis and Strategy | Zookal Textbooks | Zookal Textbooks
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Publisher McGraw-Hill Education
Author(s) Christopher Thomas / S. Charles Maurice
Edition 13
Published 23rd October 2019
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Thomas and Maurice's goal for Managerial Economics is to teach students the economic way of thinking about business decisions and strategy. The 13th edition continues to develop critical thinking skills and provides students with a logical way of analysing both the routine decisions of managing daily business operations as well as the longer-run strategic plans that seek to manipulate the actions and reactions of rival firms. Approachable for students even without an economic background.

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