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ISE Marketing

Roger A. Kerin, Steven W. Hartley · ISBN 9781260575699
ISE Marketing | Zookal Textbooks | Zookal Textbooks
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Publisher McGraw-Hill Education
Author(s) Roger A. Kerin / Steven W. Hartley
Edition 15
Published 27th May 2020
Related course codes


Engagement. Leadership.  Innovation.
This market leader remains the most rigorous, business-oriented title on the market! Translated into 10+ languages and supported an extensive instructor resources package, Kerin 15e is up-to-date with additional emphases on financial, social media, marketing metrics, and decision-making.
- Comprehensive
- Business-Orientation
- Up-to-Date
- Most extensive instructor resource package on the market!
- Real-world-focus:
- Applying Marketing Metrics
- Marketing Matters
- Making Responsible Decisions
- Insights About Me
- Building Your Marketing Plan
- Integration of Customer Journey Literature




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