close

ISE Strategic Management: Concepts

Frank T. Rothaermel · ISBN 9781260590968
ISE Strategic Management: Concepts | Zookal Textbooks | Zookal Textbooks
Out of stock
$154.95  Save $10.79
$144.16
-
+
Zookal account needed
Read online instantly with Zookal eReader
Access online & offline
$79.95
Note: Subscribe and save discount does not apply to eTextbooks.
-
+
Publisher McGraw-Hill Education
Author(s) Frank T. Rothaermel
Edition 5
Published 18th February 2020
Related course codes MNGT3012 - Strategic Business Management, WORK2210 - Strategic Management


Strategic Management, 5e by Frank T. Rothaermel is the fastest growing Strategy title in the market because it uses a unified, singular voice to help students synthesize and integrate theory, empirical research, and practical applications with current, real-world examples. His approach not only offers students a learning experience that uniquely combines rigor and relevance, but also provides tight linkage between the concepts and cases. Rothaermel 5e prepares students with the foundation they need to understand how companies gain and sustain competitive advantage, while developing students’ skills to become successful future leaders capable of making well-reasoned strategic decisions.

Translation missing: en.general.search.loading