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ISE Understanding Business

William G. Nickels, James McHugh, Susan McHugh · ISBN 9781260092332
ISE Understanding Business | Zookal Textbooks | Zookal Textbooks
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Publisher McGraw-Hill Education
Author(s) William G. Nickels / James McHugh / Susan McHugh
Edition 12
Published 11th May 2018
Related course codes BUS122 - Business in Society


Understanding Business meets the needs of nearly all classrooms, no matter the size, teaching modality, or learning objectives. The content is unmatched in depth, breadth, currency, and relevancy, and is presented in an extremely readable format for students with all learning styles. 


Supporting technology and tools engage students, enrich learning, further understanding, and simplify instructors’ assessment processes. Course supplements align with chapter concepts and include strategies that enhance student retention. 


Unparalleled support from our digital learning consultants helps ensure you and your students benefit from the full experience of what is now the gold standard in Introduction to Business classes.




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