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Key Concepts in Public Relations

Sandra Cain   ·  ISBN 9781137021748
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Publisher Bloomsbury UK
Author(s) Sandra Cain
Edition 1
Published 04302009
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An indepth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for ease of use. Suggestions for further reading help to consolidate knowledge and aid understanding.

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