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Key Concepts in Public Relations | Zookal Textbooks | Zookal Textbooks
  • Author(s) Sandra Cain
  • Edition1
  • Published04302009
  • PublisherMacmillan International Higher Education
  • ISBN9781137021748
An indepth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for ease of use. Suggestions for further reading help to consolidate knowledge and aid understanding.

Key Concepts in Public Relations

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  • Author(s) Sandra Cain
  • Edition1
  • Published04302009
  • PublisherMacmillan International Higher Education
  • ISBN9781137021748
An indepth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for ease of use. Suggestions for further reading help to consolidate knowledge and aid understanding.
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