Landscapes of Capital | Zookal Textbooks | Zookal Textbooks
  • Author(s) Robert Goldman / Stephen Papson
  • Edition1
  • Published8th April 2011
  • PublisherJohn Wiley & Sons (UK)
  • ISBN9780745652085
Every era has its dominant representations. Just as landscape
painters of previous centuries captured and expressed new modes of
perceiving history, corporate advertisers now devise the imagined
landscapes of global capitalism. Advertising functions as an
omnipresent discursive form, publicly assembling and circulating
the predominant tropes of our era. This project is based on the
premise that corporate advertising?s landscapes help shape
our epoch?s imaginative conceptualizations of the spatial
relations, the temporal flows, and the cultural geographies that
correspond to the emergence of a high-tech global economy.



In Landscapes of Capital Robert Goldman and Steven Papson examine
how corporate television ads from the last fifteen years have
organized predominant images, tropes and narrative representations
of a world in transition. The volume takes particular interest in
how relations of space, time, speed, capital, technology and
globalization are narratively represented in advertising. Goldman
and Papson skillfully demonstrate how Capital represents itself at
a moment of critical historical transition Ð the passage into
high-tech globalization and the crises associated with it. They
argue that corporate ads can be read to reveal how Capital
represents itself and the world that is being wrought Ð in
terms of the signifiers it prefers and the stories it tells.

Landscapes of Capital

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  • Author(s) Robert Goldman / Stephen Papson
  • Edition1
  • Published8th April 2011
  • PublisherJohn Wiley & Sons (UK)
  • ISBN9780745652085
Every era has its dominant representations. Just as landscape
painters of previous centuries captured and expressed new modes of
perceiving history, corporate advertisers now devise the imagined
landscapes of global capitalism. Advertising functions as an
omnipresent discursive form, publicly assembling and circulating
the predominant tropes of our era. This project is based on the
premise that corporate advertising?s landscapes help shape
our epoch?s imaginative conceptualizations of the spatial
relations, the temporal flows, and the cultural geographies that
correspond to the emergence of a high-tech global economy.



In Landscapes of Capital Robert Goldman and Steven Papson examine
how corporate television ads from the last fifteen years have
organized predominant images, tropes and narrative representations
of a world in transition. The volume takes particular interest in
how relations of space, time, speed, capital, technology and
globalization are narratively represented in advertising. Goldman
and Papson skillfully demonstrate how Capital represents itself at
a moment of critical historical transition Ð the passage into
high-tech globalization and the crises associated with it. They
argue that corporate ads can be read to reveal how Capital
represents itself and the world that is being wrought Ð in
terms of the signifiers it prefers and the stories it tells.
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