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Lean, Ethical Business Communication | Zookal Textbooks | Zookal Textbooks
  • Author(s) Binod Sundararajan / Linda Macdonald
  • Edition
  • Published15th November 2016
  • PublisherOxford University Press Canada
  • ISBN9780199011216
  • University course codes
Lean, Ethical Business Communication focuses on five key elements of business communication - strategy, content, outcome, presentation, and ethics ("S.C.O.P.E."). Through a series of case studies, students learn to apply this five-point focus to the complex communication challenges that they are likely to encounter in their future careers, including applying for a job, sending routine business messages, creating formal reports and presentations, and
managing corporate identities online.

Lean, Ethical Business Communication

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  • Author(s) Binod Sundararajan / Linda Macdonald
  • Edition
  • Published15th November 2016
  • PublisherOxford University Press Canada
  • ISBN9780199011216
  • University course codes
Lean, Ethical Business Communication focuses on five key elements of business communication - strategy, content, outcome, presentation, and ethics ("S.C.O.P.E."). Through a series of case studies, students learn to apply this five-point focus to the complex communication challenges that they are likely to encounter in their future careers, including applying for a job, sending routine business messages, creating formal reports and presentations, and
managing corporate identities online.
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