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Publisher | Taylor and Francis |
Author(s) | James S. O'Rourke |
Subtitle | A Case Analysis Approach |
Edition | 6 |
Published | 8th April 2019 |
Related course codes |
A Case Analysis Approach
This textbook introduces students to the strategic communication methods that are crucial to master in order to develop into effective and ethical managers at all levels of business.
Effective communication skills are necessary for success in the business world, and O’Rourke has written a highly readable book filled with anecdotes and examples to engage students in the learning process. This edition includes several classic and new features:
A companion website includes comprehensive support material to teach this class, making Management Communication a complete resource for students and instructors.