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Managing Innovation

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  • Author(s)Joe Tidd / John R. Bessant
  • Edition1
  • Published24th May 2013
  • PublisherJohn Wiley & Sons (UK)
  • ISBN
  • University course code

Managing Innovation is an established, bestselling text
for MBA, MSc and advanced undergraduate courses on innovation
management, management of technology, new product development and
entrepreneurship. It is also widely used by managers in both the
services and manufacturing sectors.



Now in its fifth edition, Managing Innovation has been fully
revised and now comes with a fully interactive e-book
housing an impressive array of videos, cases, exercises and tools
to bring innovation to life. The book is also accompanied by the
Innovation Portal at href="http://www.innovation-portal.info/">www.innovation-portal.info
which contains an extensive collection of additional digital
resources for both lecturers and students.


Features:



  • The Research Notes and Views from the Front Line
    feature boxes strengthen the evidence-based and practical approach
    making this a must read for anyone studying or working within
    innovation

  • The Innovation Portal href="http://www.innovation-portal.info/">www.innovation-portal.info
     is an essential resource for both student and lecturer
    and includes the Innovation Toolkit ? a fully
    searchable array of practical innovation tools along with a
    compendium of cases, exercises, tools and
    videos


  • The interactive e-book that accompanies the text
    provides enriched content to deepen the readers understanding of
    innovation concepts

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