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Managing Marketing Information (RLE Marketing)

Nigel Piercy, Martin Evans · ISBN 9781138980310
Managing Marketing Information (RLE Marketing) | Zookal Textbooks | Zookal Textbooks
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Publisher Taylor and Francis
Author(s) Nigel Piercy / Martin Evans
Published 26th November 2015
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A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.

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