30 Visions for the Future
Market Research Best Practice is a compilation of the best
discussion papers, case studies and methodologies from the ESOMAR
publishing and event programme over the last decade and more.
Market research is adapting to an increasingly competitive,
demanding and globalised business world and, as the world's leading
market research organisation, ESOMAR is providing the platform to
showcase latest advances and best practice.
In the pursuit to define and illustrate 'new' market research, this
book provides a unique source of ideas and practical examples of
what research has to offer business and how research can influence
the way results are tracked, insights are generated and ultimately
decisions are made. Market Research Best Practice draws on recent
successes to explore how research is evolving to meet market needs
and how good research practice fits into modern business.
More than 50 authors have contributed their work to this collection
- all papers were first presented at ESOMAR events and many
contributions have been past ESOMAR award winners. To find out more
about the ESOMAR Membership, the worldwide code of practice and the
range of events and publications, visit www.esomar.org.