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  • Author(s) Philip Kotler / Milton Kotler
  • Subtitle8 Ways to Win
  • Edition1
  • Published13th December 2012
  • PublisherJohn Wiley & Sons Inc (US)
  • ISBN9781118496404

8 Ways to Win

Marketing guru Philip Kotler and global marketing strategist
Milton Kotler show you how to survive rough economic waters

With the developed world facing slow economic growth,
successfully competing for a limited customer base means using
creative and strategic marketing strategies. Market Your Way to
Growth
presents eight effective ways to grow in even the
slowest economy. They include how to increase your market share,
develop enthusiastic customers, build your brand, innovate, expand
internationally, acquire other businesses, build a great reputation
for social responsibility, and more. By engaging any of these
pathways to growth, you can achieve growth rates that your
competitors will envy.



  • Proven business and marketing advice from leading names in the
    industry

  • Written by Philip Kotler, the major exponent of planning
    through segmentation, targeting, and position followed by "the 4 Ps
    of marketing" and author of the books Marketing 3.0, Ten Deadly
    Marketing Sins,
    and Corporate Social Responsibility,
    among others

  • Milton Kotler is Chairman and CEO of Kotler Marketing Group,
    headquartered in Washington, DC, author of A Clear-sighted View
    of Chinese Marketing
    , and a frequent contributor to the China
    business press

Market Your Way to Growth

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  • Author(s) Philip Kotler / Milton Kotler
  • Subtitle8 Ways to Win
  • Edition1
  • Published13th December 2012
  • PublisherJohn Wiley & Sons Inc (US)
  • ISBN9781118496404

8 Ways to Win

Marketing guru Philip Kotler and global marketing strategist
Milton Kotler show you how to survive rough economic waters

With the developed world facing slow economic growth,
successfully competing for a limited customer base means using
creative and strategic marketing strategies. Market Your Way to
Growth
presents eight effective ways to grow in even the
slowest economy. They include how to increase your market share,
develop enthusiastic customers, build your brand, innovate, expand
internationally, acquire other businesses, build a great reputation
for social responsibility, and more. By engaging any of these
pathways to growth, you can achieve growth rates that your
competitors will envy.



  • Proven business and marketing advice from leading names in the
    industry

  • Written by Philip Kotler, the major exponent of planning
    through segmentation, targeting, and position followed by "the 4 Ps
    of marketing" and author of the books Marketing 3.0, Ten Deadly
    Marketing Sins,
    and Corporate Social Responsibility,
    among others

  • Milton Kotler is Chairman and CEO of Kotler Marketing Group,
    headquartered in Washington, DC, author of A Clear-sighted View
    of Chinese Marketing
    , and a frequent contributor to the China
    business press

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