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Marketing 3.0
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Description
Description| Publisher | John Wiley & Sons Inc (US) |
| Author(s) | Philip Kotler / Hermawan Kartajaya / Iwan Setiawan |
| Subtitle | From Products to Customers to the Human Spirit |
| Edition | 1 |
| Published | 12th April 2010 |
| Related course codes |
From Products to Customers to the Human Spirit
Understand the next level of marketingThe new model for marketing-Marketing 3.0-treats
customers not as mere consumers but as the complex,
multi-dimensional human beings that they are. Customers, in turn,
are choosing companies and products that satisfy deeper needs for
participation, creativity, community, and idealism.
In Marketing 3.0, world-leading marketing guru Philip
Kotler explains why the future of marketing lies in creating
products, services, and company cultures that inspire, include, and
reflect the values of target customers.
- Explains the future of marketing, along with why most marketers
are stuck in the past - Examines companies that are ahead of the curve, such as S. C.
Johnson - Kotler is one of the most highly recognized marketing gurus,
famous for his "4 P's of Marketing"
In an age of highly aware customers, companies must demonstrate
their relevance to customers at the level of basic values.
Marketing 3.0 is the unmatched guide to getting out front of
this new tide sweeping through the nature of marketing.
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