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Marketing and Financial Management
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Description
Description| Publisher | Bloomsbury UK |
| Author(s) | David Walters; Michael Halliday |
| Edition | 1 |
| Published | 2017-10-07 |
| Related course codes |
This text explores in great depth marketing decisions that have implications for financial management. The emphasis on the financial management side of marketing makes the book relevant to a wide variety of advanced undergraduate and postgraduate courses. The book illustrates, uniquely, the interface between finance and management and, in particular, how strategic marketing decisions affect a company's financial management in terms of sales volume, profitability, return on investment and other indices of performance. The book is innovative and of a high standard with a strong authorial team in David Walters and Michael Halliday, who are both professors at the Sydney Graduate School of Management, Australia.
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