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Publisher | John Wiley & Sons Inc (US) |
Author(s) | Mathew Sweezey |
Edition | 1 |
Published | 4th April 2014 |
Related course codes |
Multiply the effectiveness of your campaigns with marketing
automation
Marketing automation technology has been shown to dramatically
increase lead conversions and average deal sizes as well as
improving forecasting and customer segmentation. A subset of CRM,
it focuses on defining, scheduling, segmenting, and tracking
marketing campaigns. This friendly book demystifies marketing
automation in straightforward terms, helping you leverage the tools
and handle the processes that will enable a seamless integration
with your CRM program. Learn to establish a buyer profile, assess
your needs, select tools, create a lead scoring model, and much
more.
Marketing Automation For Dummies is the ideal guide to
get you up and running with marketing automation, putting your
business on the cutting edge and enhancing your
competitiveness.