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- Author(s) Bert Rosenbloom
- Edition8
- Published8th November 2011
- PublisherCengage Learning
- ISBN9780324316988
- University course codes
-
- Open Universities:MKT20023 - Marketing Channel Design and Integration
- University of New South Wales (UNSW):MARK3081 - Distribution Strategy and Research Channels
- University of Technology Sydney (UTS):24222 - Channel Analysis and Management
- University of Technology Sydney (UTS):24713 - Marketing Channel Management
Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.
Marketing Channels
- Author(s) Bert Rosenbloom
- Edition8
- Published8th November 2011
- PublisherCengage Learning
- ISBN9780324316988
- University course codes
-
- Open Universities:MKT20023 - Marketing Channel Design and Integration
- University of New South Wales (UNSW):MARK3081 - Distribution Strategy and Research Channels
- University of Technology Sydney (UTS):24222 - Channel Analysis and Management
- University of Technology Sydney (UTS):24713 - Marketing Channel Management
Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.
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