Marketing Channels | Zookal Textbooks | Zookal Textbooks
  • Author(s) Bert Rosenbloom
  • Edition8
  • Published8th November 2011
  • PublisherCengage Learning
  • ISBN9780324316988
  • University course codes
    • Open Universities:MKT20023 - Marketing Channel Design and Integration
    • University of New South Wales (UNSW):MARK3081 - Distribution Strategy and Research Channels
    • University of Technology Sydney (UTS):24222 - Channel Analysis and Management
    • University of Technology Sydney (UTS):24713 - Marketing Channel Management
Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.

Marketing Channels

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  • Author(s) Bert Rosenbloom
  • Edition8
  • Published8th November 2011
  • PublisherCengage Learning
  • ISBN9780324316988
  • University course codes
    • Open Universities:MKT20023 - Marketing Channel Design and Integration
    • University of New South Wales (UNSW):MARK3081 - Distribution Strategy and Research Channels
    • University of Technology Sydney (UTS):24222 - Channel Analysis and Management
    • University of Technology Sydney (UTS):24713 - Marketing Channel Management
Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.
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