Marketing: Defined, Explained, Applied, Pearson New International Edition | Zookal Textbooks | Zookal Textbooks

Marketing: Defined, Explained, Applied, Pearson New International Edition

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  • Author(s)Michael P Levens
  • Edition2
  • Published10th November 2013
  • PublisherPearson Education Heg USA
  • ISBN9781292042220
  • University course codes

For undergraduate Principles of Marketing courses.


 


A unique breakdown of marketing that speaks to students’ learning style.


Marketing: Defined, Explained, Applied was written from the ground up with student feedback to be the most usable reference guide for Principles of Marketing students. The unique visual and organisational style of the text clearly presents key information that draws students into the material, allowing them to use their text rather than passively read it.

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