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Marketing: Defined, Explained, Applied, Pearson New International Edition

Michael P Levens · ISBN 9781292042220
Marketing: Defined, Explained, Applied, Pearson New International Edition | Zookal Textbooks | Zookal Textbooks
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Publisher Pearson Education Heg USA
Author(s) Michael P Levens
Edition 2
Published 10th November 2013
Related course codes

For undergraduate Principles of Marketing courses.


 


A unique breakdown of marketing that speaks to students’ learning style.


Marketing: Defined, Explained, Applied was written from the ground up with student feedback to be the most usable reference guide for Principles of Marketing students. The unique visual and organisational style of the text clearly presents key information that draws students into the material, allowing them to use their text rather than passively read it.

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