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Marketing for the Developing Company (RLE Marketing)

John Winkler · ISBN 9781138792814
Marketing for the Developing Company (RLE Marketing) | Zookal Textbooks | Zookal Textbooks
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Publisher Taylor and Francis
Author(s) John Winkler
Published 22nd August 2014
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This book takes the reader through the underlying theory of marketing and applies it to the developing business. Research and analysis, testing and product planning follow, and lead on to more practical advice on small company sales organisation and control, advertising and promotion. Many practical examples of industrial and consumer goods marketing are given, and technical ‘jargon’ has deliberately been avoided to ensure a straightforward presentation of marketing facts.

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