Marketing Law | Zookal Textbooks | Zookal Textbooks

Marketing Law

Format
In stock

Leaves in 1-2 business days

$28.00 $70.00 Save $42.00
or 4 payments of $7.00 with Zookal accepts Afterpay
Add Homework Help FREE trial and save a further 10% 

NEW PRICE

$25.20 + free shipping

(10% off - save $2.80)

Homework Help Free trial

14-day FREE trial. $19.95/mo after. Cancel anytime.

*Discount will apply at checkout.

 See terms and conditions

You will get a further 10% off for this item ($25.20 after discount) because you have added Homework Help Premium Free Trial to your bag.

For this discount to apply, you will need to complete checkout with the Homework Help Premium Free Trial in your bag.

-
+
  • Author(s)Peter Gillies / Niloufer Selvadurai
  • Edition
  • Published29th July 2008
  • PublisherThe Federation Press
  • ISBN9781862876996
Marketing Law covers Australian and applicable international laws applying to manufacturing, packaging, labelling, advertising, promotion, pricing and the sale of goods and services. The authors outline the applicable legal principles and legislation, and cover the extensive case law, with extracts of critical cases.
There are 12 chapters: The Expression of Ideas – Copyright, Branding, Designs and Inventions, Consumer Protection, Defamation, Confidential Information, Unfair Selling Practices, Product Liability, Arrangements Restricting Competition, Exclusive Dealing, Misuse of Market Power, and Insurance.
Topics covered include:

statutory frameworks applying to copyright, designs, trade marks and patents;
the common law tort of passing off applying to unfair selling practices;
confidential information;
potential defamatory liability;
legislation in relation to product quality and liability;
trade practices laws and the responsibilities of marketers;
restrictive trade practices, with specific emphasis on the prohibitions on arrangements restricting competition, exclusive dealing and misuse of market power.
translation missing: en.general.search.loading