Marketing Management | Zookal Textbooks | Zookal Textbooks
  • Author(s) Alain Jolibert; Hans Mühlbacher; Laurent Flores; Pierre-Louis Dubois
  • Edition2
  • Published09162017
  • PublisherMacmillan International Higher Education
  • ISBN9780230240957
Marketing Management 2nd edition offers comprehensive coverage of both strategic and operational marketing issues using contemporary, global examples. It demonstrates clearly how marketing processes can contribute to the creation of value for the stakeholders of every business organization as well as for the organization itself.

Marketing Management

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  • Author(s) Alain Jolibert; Hans Mühlbacher; Laurent Flores; Pierre-Louis Dubois
  • Edition2
  • Published09162017
  • PublisherMacmillan International Higher Education
  • ISBN9780230240957
Marketing Management 2nd edition offers comprehensive coverage of both strategic and operational marketing issues using contemporary, global examples. It demonstrates clearly how marketing processes can contribute to the creation of value for the stakeholders of every business organization as well as for the organization itself.
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