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Author(s)Philip Kotler / Kevin Lane Keller
Published26th April 2015
PublisherPearson Education Heg USA
University course codes
La Trobe University:MKT5MMA - Marketing Management - MMM
Swinburne University of Technology:MKT30017 - Branding Innovation and Design
University of Melbourne:ENGM90012 - Marketing Management For Engin
University of Melbourne:ENGM90012 - Marketing Management for Engineers
University of South Australia:MARK5025 - Marketing Management
University of Sydney (USYD):MKTG5001 - Marketing Prinicples
University of Technology Sydney (UTS):24734 - Marketing Management
University of the Sunshine Coast:MKG701 - Marketing Management
University of Western Australia:MKTG3306 - Strategic Marketing
University of Wollongong:MBA902 - Strategic Marketing Management
University of Wollongong:MBA904 - Design Thinking and Business Transformation
Victoria University:BHO6505 - Marketing Management
For undergraduate and graduate courses in marketing management.
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.