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Marketing Management, Global Edition

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  • Author(s)Philip Kotler / Kevin Lane Keller
  • Edition15
  • Published26th April 2015
  • PublisherPearson Education Heg USA
  • ISBN9781292092621
  • University course codes
    • La Trobe University:MKT5MMA - Marketing Management - MMM
    • Murdoch University:MBS537 - Strategic Marketing Management
    • RMIT University:BUSM1534 - Marketing for Managers
    • RMIT University:MKTG1276 - Marketing
    • Southern Cross University:MKT00720 - Marketing
    • Swinburne University of Technology:MKT30017 - Branding Innovation and Design
    • University of Melbourne:ENGM90012 - Marketing Management For Engin
    • University of Melbourne:ENGM90012 - Marketing Management for Engineers
    • University of South Australia:MARK5025 - Marketing Management
    • University of Sydney (USYD):MKTG5001 - Marketing Prinicples
    • University of Technology Sydney (UTS):24734 - Marketing Management
    • University of the Sunshine Coast:MKG701 - Marketing Management
    • University of Western Australia:MKTG3306 - Strategic Marketing
    • University of Wollongong:MBA902 - Strategic Marketing Management
    • University of Wollongong:MBA904 - Design Thinking and Business Transformation
    • Victoria University:BHO6505 - Marketing Management

For undergraduate and graduate courses in marketing management.

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.

The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best  of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.

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