Marketing Nonprofit Programs and Services | Zookal Textbooks | Zookal Textbooks
  • Author(s) Douglas B. Herron
  • SubtitleProven and Practical Strategies to Get More Customers, Members, and Donors
  • Edition1
  • Published22nd October 1996
  • PublisherJohn Wiley & Sons Inc (US)
  • ISBN9780787903268

Proven and Practical Strategies to Get More Customers, Members, and Donors

The most helpful blAnd of theory and nuts-and-bolts practice I've
seen.

?William E. Cameron, director, Philadelphia YMCA Management
Resource Center



Brings together in one volume the best concepts and methods to
attract and satisfy customers, communicate an organization's
message distinctly and effectively, and solve membership and
program enrollment and retention problems. Focusing on how to get
more customers, consumers, and volunteers, Herron shows how to
evaluate the effectiveness of promotion efforts, and weighs the
comparative advantages of various advertising and promotion media.
A 15-point checklist for developing marketing strategy spells out
the essential steps for finer marketing performance.

Marketing Nonprofit Programs and Services

Format
In stock at supplier

Leaves in 1-4 weeks

$73.67 $85.95 Save $12.28
or 4 payments of $18.41 with Zookal accepts Afterpay
Add Zookal Study FREE trial and save a further 20% 

NEW PRICE

$58.94 + free shipping

(20% off - save $14.73)

Zookal Study Free trial

14-day FREE trial. $14.95/mo after. Cancel anytime.

*Discount will apply at checkout.

 See terms and conditions

You will get a further 20% off for this item ($58.94 after discount) because you have added Zookal Study Premium Free Trial to your bag.

For this discount to apply, you will need to complete checkout with the Zookal Study Premium Free Trial in your bag.

-
+
  • Author(s) Douglas B. Herron
  • SubtitleProven and Practical Strategies to Get More Customers, Members, and Donors
  • Edition1
  • Published22nd October 1996
  • PublisherJohn Wiley & Sons Inc (US)
  • ISBN9780787903268

Proven and Practical Strategies to Get More Customers, Members, and Donors

The most helpful blAnd of theory and nuts-and-bolts practice I've
seen.

?William E. Cameron, director, Philadelphia YMCA Management
Resource Center



Brings together in one volume the best concepts and methods to
attract and satisfy customers, communicate an organization's
message distinctly and effectively, and solve membership and
program enrollment and retention problems. Focusing on how to get
more customers, consumers, and volunteers, Herron shows how to
evaluate the effectiveness of promotion efforts, and weighs the
comparative advantages of various advertising and promotion media.
A 15-point checklist for developing marketing strategy spells out
the essential steps for finer marketing performance.
translation missing: en.general.search.loading