Proven and Practical Strategies to Get More Customers, Members, and Donors
The most helpful blAnd of theory and nuts-and-bolts practice I've
?William E. Cameron, director, Philadelphia YMCA Management
Brings together in one volume the best concepts and methods to
attract and satisfy customers, communicate an organization's
message distinctly and effectively, and solve membership and
program enrollment and retention problems. Focusing on how to get
more customers, consumers, and volunteers, Herron shows how to
evaluate the effectiveness of promotion efforts, and weighs the
comparative advantages of various advertising and promotion media.
A 15-point checklist for developing marketing strategy spells out
the essential steps for finer marketing performance.