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Marketing of High-Technology Products and Innovations, Pearson New International Edition

Mohr Sengupta Slater · ISBN 9781292040332
Marketing of High-Technology Products and Innovations, Pearson New International Edition | Zookal Textbooks | Zookal Textbooks
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Publisher Pearson Education Heg USA
Author(s) Mohr Sengupta Slater
Edition 3
Published 1st November 2013
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For undergraduate and graduate courses on marketing high-tech products


 


Provide your students with the vital information they need to successfully market high-tech products. 


 


Marketing of High-Technology Products and Innovations focuses on the unique marketing challenges that surround high-tech products and service.


 


This edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices. 

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