Marketing: Planning and Strategy with Online Study Tools 12 months | Zookal Textbooks | Zookal Textbooks
  • Author(s) Subash Jain / George Haley / Ranjit Voola / Mark Wickham / Phil Osbourne
  • Edition1
  • Published4th November 2011
  • PublisherCengage Learning
  • ISBN9780170189392
  • University course codes
    • Curtin University:3900 - Strategic Marketing 310
    • La Trobe University:MKT3SMK - Strategic Marketing 3
    • Open Universities:EDC155 - Learning Theory for Educators
    • University of Sydney (USYD):MMGT6008 - Global Marketing Management
    • University of Western Australia:MKTG5408 - Marketing Analysis and Planning
    • University of Wollongong:MARK344 - Marketing Strategy
    • University of Wollongong:MARK935 - Marketing Strategy
While retaining its analytical approach and managerial orientation, this first Asia-Pacific edition of Jain and Haley's renowned text Marketing: Planning and Strategy is strengthened by the integration of a strategy implementation focus. Having a strong practical orientation, the text incorporates the relation of theory to practice as well as a critical aspect through questioning assumptions and learning through success and failures.

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  • Author(s) Subash Jain / George Haley / Ranjit Voola / Mark Wickham / Phil Osbourne
  • Edition1
  • Published4th November 2011
  • PublisherCengage Learning
  • ISBN9780170189392
  • University course codes
    • Curtin University:3900 - Strategic Marketing 310
    • La Trobe University:MKT3SMK - Strategic Marketing 3
    • Open Universities:EDC155 - Learning Theory for Educators
    • University of Sydney (USYD):MMGT6008 - Global Marketing Management
    • University of Western Australia:MKTG5408 - Marketing Analysis and Planning
    • University of Wollongong:MARK344 - Marketing Strategy
    • University of Wollongong:MARK935 - Marketing Strategy
While retaining its analytical approach and managerial orientation, this first Asia-Pacific edition of Jain and Haley's renowned text Marketing: Planning and Strategy is strengthened by the integration of a strategy implementation focus. Having a strong practical orientation, the text incorporates the relation of theory to practice as well as a critical aspect through questioning assumptions and learning through success and failures.
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