Free 10-day eBook pass while you wait for your books to ship Save up to 50% off reduced to clear items
+61 (02) 9053 4660

Shopping Bag

Your cart is empty

Login Sign up

Shopping Bag

Your cart is empty

close
+61 (02) 9053 4660
Marketing: Real People Real Choices | Zookal Textbooks | Zookal Textbooks
  • Author(s) Michael R. Solomon / Andrew Hughes / Bill Chitty / Greg Marshall / Elnora Stuart
  • Edition3
  • Published5th September 2013
  • PublisherPearson Education Australia
  • ISBN9781442561526
  • University course codes
    • Australian National University (ANU):MKTG2004 - Marketing
    • Australian National University (ANU):MKTG7001 - Marketing
    • Griffith University:7003MKT - Marketing Practice

Description

Marketing: Real People, Real Choices brings you and your students into the world of marketing through the use of real companies and the real-life marketing issues that they have faced in recent times.



The authors explain core concepts and theories in Marketing, while allowing the reader to search for the information and then apply it to their own experiences as a consumer, so that they can develop a deeper understanding of how marketing is used every day of the week, in every country of the world.


The new third edition is enhanced by a strong focus on Value Creation and deeper coverage of modern marketing communications practices.


 

Marketing: Real People Real Choices

Format
Textbook eTextbook
In stock at supplier

Leaves in 1-4 weeks

$129.53 $141.95 Save $12.42
or 4 payments of $32.38 with Zookal accepts Afterpay
Add Homework Help FREE trial and save a further 10% 

Popular

NEW PRICE

$116.58 + free shipping

(10% off - save $12.95)

Homework Help Free trial

14-day FREE trial. $14.95/mo after. Cancel anytime.

*Discount will apply at checkout.

 See terms and conditions

You will get a further 10% off for this item ($116.58 after discount) because you have added Homework Help Premium Free Trial to your bag.

For this discount to apply, you will need to complete checkout with the Homework Help Premium Free Trial in your bag.

-
+
Get it instantly

Zookal account needed

$65.00
or 4 payments of $16.25 with Zookal accepts Afterpay
Add Homework Help FREE trial and save a further 10% 

Popular

NEW PRICE

$58.50 + free shipping

(10% off - save $6.50)

Homework Help Free trial

14-day FREE trial. $14.95/mo after. Cancel anytime.

*Discount will apply at checkout.

 See terms and conditions

You will get a further 10% off for this item ($58.50 after discount) because you have added Homework Help Premium Free Trial to your bag.

For this discount to apply, you will need to complete checkout with the Homework Help Premium Free Trial in your bag.

-
+
  • Author(s) Michael R. Solomon / Andrew Hughes / Bill Chitty / Greg Marshall / Elnora Stuart
  • Edition3
  • Published5th September 2013
  • PublisherPearson Education Australia
  • ISBN9781442561526
  • University course codes
    • Australian National University (ANU):MKTG2004 - Marketing
    • Australian National University (ANU):MKTG7001 - Marketing
    • Griffith University:7003MKT - Marketing Practice

Description

Marketing: Real People, Real Choices brings you and your students into the world of marketing through the use of real companies and the real-life marketing issues that they have faced in recent times.



The authors explain core concepts and theories in Marketing, while allowing the reader to search for the information and then apply it to their own experiences as a consumer, so that they can develop a deeper understanding of how marketing is used every day of the week, in every country of the world.


The new third edition is enhanced by a strong focus on Value Creation and deeper coverage of modern marketing communications practices.


 

Popular Searches

translation missing: en.general.search.loading