Marketing Research | Zookal Textbooks | Zookal Textbooks
  • Author(s) Chris West
  • Edition1
  • Published11111999
  • PublisherMacmillan International Higher Education
  • ISBN9781349146819
Marketing Research brings together the theory and practice of market research, covering everything from the basic techniques to recent developments in electronic data collection.

Marketing Research

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  • Author(s) Chris West
  • Edition1
  • Published11111999
  • PublisherMacmillan International Higher Education
  • ISBN9781349146819
Marketing Research brings together the theory and practice of market research, covering everything from the basic techniques to recent developments in electronic data collection.
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