Marketing Research: An Applied Orientation, Global Edition | Zookal Textbooks | Zookal Textbooks

Marketing Research: An Applied Orientation, Global Edition

Format
In stock at supplier

Leaves in 6-14 business days

$115.84 $126.95 Save $11.11
or 4 payments of $28.96 with Zookal accepts Afterpay
Add Homework Help FREE trial and save a further 10% 

NEW PRICE

$104.26 + free shipping

(10% off - save $11.58)

Homework Help Free trial

14-day FREE trial. $19.95/mo after. Cancel anytime.

*Discount will apply at checkout.

 See terms and conditions

You will get a further 10% off for this item ($104.26 after discount) because you have added Homework Help Premium Free Trial to your bag.

For this discount to apply, you will need to complete checkout with the Homework Help Premium Free Trial in your bag.

-
+
  • Author(s)Naresh Malhotra
  • Edition7
  • Published5th March 2019
  • PublisherPearson Education Heg USA
  • ISBN9781292265636
  • University course codes
For undergraduate and graduate courses in marketing research.



With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilising a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry.
translation missing: en.general.search.loading