| Zookal Textbooks
  • Author(s) Alan R. Andreasen
  • SubtitleA Practical Guide to Getting the Information You Need
  • Edition1
  • Published20th September 2002
  • PublisherJohn Wiley & Sons Inc (US)
  • ISBN9780787964191

A Practical Guide to Getting the Information You Need

Marketing research is vital to part of organizational effectiveness in today's highly competitive marketplace. But many managers in small businesses with limited budgets consider it out of reach. In Marketing Research That Won't Break the Bank, Alan Andreasen shows readers how to get the information they need to make smart, strategic decisions without spending a lot of money. The tools and techniques presented will help managers gain an in-depth understanding of their target market, competitors, and environment without stretching the organization's budget.

Marketing Research That Won't Break the Bank

Format
In stock at supplier

Leaves in 1-4 weeks

$47.10 $54.95 Save $7.85
or 4 payments of $11.77 with Zookal accepts Afterpay
Add Homework Help FREE trial and save a further 20% 

NEW PRICE

$37.68 + free shipping

(20% off - save $9.42)

Homework Help Free trial

14-day FREE trial. $14.95/mo after. Cancel anytime.

*Discount will apply at checkout.

 See terms and conditions

You will get a further 20% off for this item ($37.68 after discount) because you have added Homework Help Premium Free Trial to your bag.

For this discount to apply, you will need to complete checkout with the Homework Help Premium Free Trial in your bag.

-
+
  • Author(s) Alan R. Andreasen
  • SubtitleA Practical Guide to Getting the Information You Need
  • Edition1
  • Published20th September 2002
  • PublisherJohn Wiley & Sons Inc (US)
  • ISBN9780787964191

A Practical Guide to Getting the Information You Need

Marketing research is vital to part of organizational effectiveness in today's highly competitive marketplace. But many managers in small businesses with limited budgets consider it out of reach. In Marketing Research That Won't Break the Bank, Alan Andreasen shows readers how to get the information they need to make smart, strategic decisions without spending a lot of money. The tools and techniques presented will help managers gain an in-depth understanding of their target market, competitors, and environment without stretching the organization's budget.
translation missing: en.general.search.loading