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Mass Communication Theories

Melvin L. DeFleur, Margaret H. DeFleur · ISBN 9780205331727
Mass Communication Theories | Zookal Textbooks | Zookal Textbooks
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Publisher Taylor and Francis
Author(s) Melvin L. DeFleur / Margaret H. DeFleur
Subtitle Explaining Origins, Processes, and Effects
Published 2nd October 2009
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Explaining Origins, Processes, and Effects

Mass Communication Theories: Explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context that influenced their origins. An intimate examination of the lives and times of prominent mass communication theorists both past and present bring the subject to life for the reader.
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