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Mass Media Research

Roger D. Wimmer, Joseph R. Dominick · ISBN 9781133307334
 Mass Media Research | Zookal Textbooks | Zookal Textbooks
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Publisher Cengage Learning
Author(s) Roger D. Wimmer / Joseph R. Dominick
Edition 10
Published 19th October 2012
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Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how it happens--from content analysis to surveys to experimental research--and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest developments from the field, this popular book delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach--including qualitative research, content analysis, survey research, longitudinal research, and experimental research. It also fully integrates social media coverage, ethics, and the impact of merging technology. Available with InfoTrac� Student Collections http://gocengage.com/infotrac.
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