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Mastering Fashion Marketing

Tim Jackson; David Shaw · ISBN 9781137092717
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Publisher Bloomsbury UK
Author(s) Tim Jackson; David Shaw
Edition 1
Published 09162017
Related course codes
This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.
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