Mastering the Globalization of Business

Name: Mastering the Globalization of Business
Brand: Bloomsbury UK
SKU: 9780230802025--EAU
Price: 58.49 AUD
Availability: InStock

Roger Cartwright · ISBN 9780230802025

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Description

Publisher	Bloomsbury UK
Author(s)	Roger Cartwright
Edition	1
Published	03142017
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The book is designed to provide a basic understanding of the dynamics of globalization and its relevance for all types and sizes of business. Commencing with a brief history that shows that globalization is not just a late 20th and early 21st-century phenomenon but has been a factor in world trade since the 1600s, the text then considers the two opposing views held about globalization. The material goes on to look at the global implications for customer relationships, marketing, human resources, finance and information. These are areas in which a narrow, national view is becoming increasingly of less value to the student. The book includes questions and case studies to aid understanding.

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