close

Media Effects and Society

Elizabeth M. Perse, Jennifer Lambe · ISBN 9780415885911
Media Effects and Society | Zookal Textbooks | Zookal Textbooks
Out of stock
$112.00  Save $5.67
$106.33
-
+
Zookal account needed
Read online instantly with Zookal eReader
Access online & offline
$111.10
Note: Subscribe and save discount does not apply to eTextbooks.
-
+
Publisher Taylor and Francis
Author(s) Elizabeth M. Perse / Jennifer Lambe
Edition 2
Published 25th August 2016
Related course codes

Grounded in theoretical principle, Media Effects and Society help students make the connection between mass media and the impact it has on society as a whole. The text also explores how the relationship individuals have with media is created, therefore helping them alleviate its harmful effects and enhance the positive ones. The range of media effects addressed herein includes news diffusion, learning from the mass media, socialization of children and adolescents, influences on public opinion and voting, and violent and sexually explicit media content. The text examines relevant research done in these areas and discusses it in a thorough and accessible manner. It also presents a variety of theoretical approaches to understanding media effects, including psychological and content-based theories. In addition, it demonstrates how theories can guide future research into the effects of newer mass communication technologies.


The second edition includes a new chapter on effects of entertainment, as well as text boxes with examples for each chapter, discussion of new technology effects integrated throughout the chapters, expanded pedagogy, and updates to the theory and research in the text. These features enhance the already in-depth analysis Media Effects and Society provides.

Translation missing: en.general.search.loading