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Media, Institutions and Audiences

Nick Lacey · ISBN 9781403990464
Media, Institutions and Audiences | Zookal Textbooks | Zookal Textbooks
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Publisher Bloomsbury UK
Author(s) Nick Lacey
Edition 1
Published 03142017
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Media Institutions and Audiences completes Nick Lacey's trilogy of self-standing texts that give an in-depth introduction to the key concepts of Media Studies at an advanced and university level. The book delivers a range of theories and contemporary case studies in its coverage of media business and the influence of regulation and censorship. The issues surrounding the growing commodification of media texts, and the increasing influence of marketing and public relations, are considered. The major approaches to understanding audiences are also investigated.

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