Mobilizing Generation 2.0 | Zookal Textbooks | Zookal Textbooks
  • Author(s) Ben Rigby / Rock the Vote
  • SubtitleA Practical Guide to Using Web 2.0: Technologies to Recruit, Organize and Engage Youth
  • Edition1
  • Published9th April 2008
  • PublisherJohn Wiley & Sons Inc (US)
  • ISBN9780470227442

A Practical Guide to Using Web 2.0: Technologies to Recruit, Organize and Engage Youth

Use new media to attract and mobilize young people!

Explore and examine the gamut of new media and the ways in which it
can be used to recruit, organize, and mobilize young people--who
represent the majority of new media users. Answer the questions:
What is it? How is it being used? How does it work? How to get
started? You'll get concise descriptions, screenshots, case
studies, resources, and best practices in language that is easy for
non-technical people to understand. You'll also gain a sense of the
technology--without requiring any downloads, software or plug-ins.

Includes a Foreword by Rock the Vote and contributions from Beth
Kanter, Evan Williams, danah boyd, Fred Stutzman, Steve Grove,
Jonah Sachs, Seth Godin, Zack Exley, Marty Kearns, Jason Fried,
Mitch Kapor, and Katrin Verclas.


Chapters cover Blogging, Social Networking, Video and Photo
Sharing, Mobile Phones, Wikis, Maps, Virtual Worlds.

Mobilizing Generation 2.0

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  • Author(s) Ben Rigby / Rock the Vote
  • SubtitleA Practical Guide to Using Web 2.0: Technologies to Recruit, Organize and Engage Youth
  • Edition1
  • Published9th April 2008
  • PublisherJohn Wiley & Sons Inc (US)
  • ISBN9780470227442

A Practical Guide to Using Web 2.0: Technologies to Recruit, Organize and Engage Youth

Use new media to attract and mobilize young people!

Explore and examine the gamut of new media and the ways in which it
can be used to recruit, organize, and mobilize young people--who
represent the majority of new media users. Answer the questions:
What is it? How is it being used? How does it work? How to get
started? You'll get concise descriptions, screenshots, case
studies, resources, and best practices in language that is easy for
non-technical people to understand. You'll also gain a sense of the
technology--without requiring any downloads, software or plug-ins.

Includes a Foreword by Rock the Vote and contributions from Beth
Kanter, Evan Williams, danah boyd, Fred Stutzman, Steve Grove,
Jonah Sachs, Seth Godin, Zack Exley, Marty Kearns, Jason Fried,
Mitch Kapor, and Katrin Verclas.


Chapters cover Blogging, Social Networking, Video and Photo
Sharing, Mobile Phones, Wikis, Maps, Virtual Worlds.

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