New media is becoming integral to our lives. But for how long can we refer to emerging media as new in this fast-moving digital age? What makes it 'new'? And what problems do interactive media create for us, as cultural beings? This book investigates the culture and context of new media. Exploring and critiquing debates drawn from media and cultural theory, Fuery clearly explores and defines the concepts of new media and interactivity. With a clear and structured approach, the book questions existing ideas about digital culture and explains the problems that emerging technologies can present to our culture, from issues of surveillance and power to the digitalisation of the body. In particular, the book includes: • a variety of perspectives and approaches to the idea of the 'new' • consideration and evaluation of work from key media theorists, from Foucault to Bourdieu • relevant and innovative examples that bring the complexities of new media to life • a glossary for quick reference and explanation of complex concepts New Media: Culture and Image interrogates the key concepts, models and approaches surrounding the formation and evolution of new media. It will encourage all students of Cultural Studies and Media Studies to question and reconsider their ideas about media and cultural theory.