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New Products Management

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  • Author(s)C. Merle Crawford / C. Anthony Di Benedetto
  • Edition11
  • Published17th March 2014
  • PublisherMcGraw-Hill Education
  • ISBN9780078029042
  • University course codes
    • Australian Catholic University (ACU):MKTG208 - Services Marketing
    • Australian Catholic University (ACU):MKTG314 - Managing Products and Brands in the Competitive Marketplace
    • Australian Institute of Business:734NPM - New Product Management
    • Australian Institute of Business:9014NPD - New Product Design
    • Charles Sturt University:MKT350 - New Product Management
    • Federation University Australia:BUMK3706 - Project Management
    • Federation University Australia:BUMKT3706 - Product Management
    • Griffith University:7009IBA - Knowledge Management
    • Open Universities:MKT20024 - Product & Service Innovation Management
    • Swinburne University of Technology:MKT20024 - Product & Service Innovation Management
    • University of Melbourne:MKTG30011 - Product Management
    • University of Sydney (USYD):MKTG3114 - New Products Marketing
    • University of Sydney (USYD):MKTG6004 - New Product Development
    • University of Technology Sydney (UTS):24223 - New Product Analysis and Management
    • University of Technology Sydney (UTS):24742 - New Product Management
    • University of Wollongong:MARK356 - Creating and Marketing New Products

Written with a managerial focus, New Products Management 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a “new product.” Many new examples, cases, and research along with the most current topics highlight the new edition of New Products Management.

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